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Thanks to the fashion industry’s obsession with young, waif-thin models, real women all over the country are saddled with guilt as they struggle to squeeze into that elusive size 0. But when it comes to women’s clothing, the key to feeling beautiful is choosing pieces that are not only fashionable but comfortable, too.

Knowing your body type and choosing the right clothes that complement your body are the next steps to this process. Instead of classifying women as “apples” or “curvy,” the Canadian women’s clothing line – Nygard – looks beyond these rudimentary labels and strives to treat women like unique jewels.

Peter Nygard, the company’s founder and chairman, strives to design affordable, high-quality fashions for today’s real women: the emeralds, diamonds, opals and pears. Follow these fashion tips based on your unique body jewel:


Emerald. A boyish shape with shoulders the same width as the hips and an undefined waist, Nygard recommends that emerald’s get curvy — wear clothing that simulates an hourglass shape by emphasizing your shoulders and hips. Look for jackets that have strong or wide shoulders that make your waist appear smaller, or a peasant blouse that creates shape and interest on top. Rely on belts to pull the eye inward — wide, skinny or anywhere in between.

Diamond. Naturally well-proportioned shoulders and hips with a small and defined waist. Diamonds should seek out clothes that follow that basic frame and keep the shoulders and hips balanced. For instance, V-necks, sweetheart and scoop necklines that square off the shoulders will flatter a diamond’s collarbone and neck. Opt for fitted blazers instead of boxy, as well as full, pleated, A-line or pencil skirts with a wide waistband.

  • happy saturday, babes! Weekend muse, @jenkhawkins in the driftwood dress
  • it’s better in the desert 🌵 📷: @midcenturymag
  • (CLOSED) GIVEAWAY ☀ We’re kicking off our exclusive graphic tee collab with @prismboutique and giving THREE lucky winners a chance to win a tee of their choice! Shopping in-store? The first 10 tees purchased at each @prismboutique location will come with a FREE Amuse tote! 
To enter:
1. FOLLOW @prismboutique + @amusesociety,
2. LIKE this photo, and 
3. COMMENT with your fave design!
Winner announced on this post and via our stories on 4/19. No purchase necessary. 18+ U.S. residents only, please. This giveaway is not sponsored or affiliated with Instagram. Good luck, babes!
  • here for a good time 💋 we teamed up with a boutique we love, @prismboutique to create a collab collection of graphic tees, available only at @prismboutique online & in store and @amusesociety online || muse @danielleebrownn wearing the Good Time Tee - AVAILABLE NOW!
  • top it off with an @amusesociety x @greenpacha handwoven hat | new #playaplaya styles added
  • muse mood | @danielleebrownn wearing the fina jumper

Instagram @ amusesociety